The Public Transport Council (I didn’t know it exists), in partnership with Land Transport Authority, the two public transport operators and the Singapore Kindness Movement have launched a new campaign with the tagline ‘A Happy Journey Starts Like That!’ recently to encourage Singaporeans to start their Happy Journeys ‘like that’.

So far we’ve got the music video playing non-stop on screen and huge visual reminders (like the one above) pasted on doors and above priority seats.

However, I  think this campaign has a great potential and can be used in several other areas so that Happy Journeys not only start ‘like that’, they start earlier and ‘like this’ too.

First things first.

I hate it when commuters try to tap their ez link cards without taking them out and unsuccessfully doing so. They just stand there, block the path and keep trying for a few precious seconds, slowly building a frustrated/impatient queue behind.

It’s just… Argh!

So I suggest..

1. Check Before You Tap

A HUGE reminder to tell commuters to tap and enter properly. Who knows? Maybe your ez-link card has no cash in it, maybe it’s not in your wallet, maybe it’s not in your bag, maybe you’re tapping with your ATM card, or maybe you’re looking for a toilet.

After you enter the station, you need to take an escalator to the platform right?

I hate it when commuters block both sides of the escalator route, especially when you are trying to run up/down to catch the train. Yes, there is already a small reminder near every escalator to encourage everyone to keep to their left.

No, that is not enough.

2. Please Keep To Your Left

Here’s where our national favourite character comes in. It’s not hard to keep left, right?

And for those who unfortunately failed to catch their train, please don’t get too upset or depressed. There’s always the next train.

During the time (up to 6 minutes) while you wait for the next one, I hope you don’t find the idea of jumping down the track appealing.. just because you missed the previous train (where missing that trip probably led to losing your job/being kicked out of school/failure to catch a movie on time).

Don’t even make it an option!!

3. Wait! Don’t Jump!

---

Movie Reviews:

Drag Me To Hell

I usually don’t watch horror movies because I’m scared of being frightened. I’m totally cool with gory images, but sudden loud sounds and scary shit popping up out of no where definitely make me want to pee in my pants.

I think it’s stupid to pay to scare yourself. What’s so enjoyable about scaring yourself? Who in the right mind does that?

Once in a while, I do stupid things like agreeing to watch a horror movie, like Drag Me To Hell. But I agreed because this movie is directed by the director (Sam Raimi) of my favourite movies (Spider-man), and it has received many positive reviews everywhere.

And yes, it is scary shit. The intense anticipation of horrifying creatures never stop haunting you, and the story just makes you go on guessing what happens next. A very detailed observation of the opening credits actually sort of prepares you of what happens throughout the movie.

I’ve never seen an old lady so violently terrifying, until this show. Go watch and scare yourself. Thankfully you won’t feel the fear after the show ends.

8 / 10

***

Terminator: Salvation

I kind of liked this show. It surprised me with some depth, and really ouch fighting. Definitely a very satisfying experience if you are looking for cool and believable action.

I like how the main character John creates his own strategy and his reasoning behind all those. I like how the director tried to portray the very bleak future humans have. It’s all very manly and you can almost smell the smoke from the explosions in the theatre.

Unfortunately they forgot to include some humour, so the end result is a movie that is dead serious (but still good) and leaving you to ponder a little about humanity and their technology.

This is unlike your regular fight-and-kill-but-not-sure-for-what-reason show.

8 / 10

***

Monsters VS Aliens

Quite  an okay show I would say. There was no real laugh out loud moments, only a few chuckles here and there and that’s it.

I watched the movie in 3D and didn’t find the experience that great. Probably because the screen wasn’t big enough (it’s not good when a 3D object pops out to you and suddenly gets cut of by the corner of the screen).

I thought the concept of 50s B-grade monsters fighting against aliens from outer space was rather promising, but this movie is bogged down by all the spoofs (something Dreamworks almost never want to stop doing) and lame jokes.

At the end of the day this is an ‘okay’ movie for everyone, but I can’t help but feel that they could have done sooo much better than this.

6.5 / 10

***

Night At The Museum: Battle of the Smithsonian

Um.. I can feel that this movie is trying too hard and overdoing it. What was originally very fun and refreshing from 3 years ago is now continued by a sequel no one really expected to see nor looking forward to see.

This time they’ve made it even bigger, with more characters (many of them who are actually annoying rather than likeable or funny) and stronger visual effects. But it’s actually nearly the same thing as the first movie.

More isn’t always better and I definitely prefer the first movie to this one.

6 / 10

RSS 2.0 Feed | Leave a comment | Trackback URL